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Interactive golf game - a creative mechanic to select members of the media to play a round at the exclusive K club - thereby advertising Budweiser’s sponsorship of the 2006 Ryder Cup in Ireland.
Journalists were given a password and were presented with an illustrative representation of a hole at on the south course. After picking a club, how hard and the direction they would hit the ball, they were graded after each hole, and the final winner's board showed their actual names - leading to much taunting of so-called 'expert' sport journalists. |
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